The Art and Science of Design by Big
From the biggest challenge comes the greatest potential. Renowned architecture firm BIG-Bjarke Ingels Group never shies away from a challenge, with a bold design approach that places each project’s key criteria above any aesthetic or stylistic prejudice. The philosophy of information-driven design has been the studio’s main driving force, achieved by examining parameters of everything from culture and climate, to the dynamic changes of contemporary life and the global economy. BIG defines architecture as the art and science of building cities and landmarks that fit the way we want to live, rather than the other way round.